Dan Schwabel has taken a lot of time pondering about Personal Branding and I really like the definition he gave in Career Hub’s blog. Dan writes, “To me, Personal Branding is ‘an individual’s total perceived value, relative to competitors, as viewed by their audience.’”

Most of us don’t take enough time to think about personal branding. We don’t think about how our choices affect our total perceived value. We all have a personal branding. Is it what you want it to be? What kinds of choices affect our personal branding? Every decision. Decisions about what we say, how we say it, the clothing we choose to wear, where we go, how we respond, how we initiate…every decision.

How is your personal branding coming along? What do you want to be known for? What is most important to you? What are your key strengths? If you want to improve your Personal Branding, take some time to answer these questions and compare your answers to the decisions you’ve made so far today. How do you want to change so that you are reflecting what you want to reflect? What do you want your personal branding to look like?

I’d love to hear your thoughts on today’s blog! If you’d like a complimentary intitial consultation regarding your personal brand, please contact me.

This entry was posted on Friday, September 21st, 2007 at 6:15 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.