Why All The Discussion And Books on Career Branding?
Branding July 28th, 2007Lots of seminars and programs are offered on branding. Books have been written for over 10 years on personal branding. A lot of 
discussion 
it or not, everyone has their own personal branding. Still, most of us don’t take very much time to think about our own branding.
What can branding do for you? Branding makes you more attractive to employers even when there are no formal job openings, controls what interviewers remember most about you, creates 
trust and conveys value, differentiates you from others, guides you in decisions, marks you as an expert in niche areas, and much more.
Who should consider their personal branding? I would say everyone. Really, I think the bottom line of ‘branding’ comes down to what is 
most important to us, namely our core values, being authentic in everything we do so it aligns with our core values. Branding is how we convey those core values. What is most important to you? Do your actions align with your branding?
“In a world full of choices, the brand acts as a sorting device,” wrote Mike Neiss in Tom Peter’s blog.
Career branding is important for all those in a career, especially to the transitioner. If you haven’t thought about your career brand, you may be sending mixed messages, ultimately hurting your opportunities. If you’d like to talk about your career brand, please contact me.
July 28th, 2007 at 4:59 pm
I connect with your observation that “Branding is how we convey…core values.”
Thank you for enlarging the career branding conversation!
Keep creating,
Mike
July 29th, 2007 at 2:50 pm
Branding is quite a broad topic. It could focus on a company, product or even person these days, but the same rules apply.